BRANDING Cheoy Lee Shipyards

Timeless Design Geometry: Hexagon Shape Connects Past and Present in Shipyard Identity

Designed By:
Jozeph Forakis

Category:

Branding

Year:

2019

The Cheoy Lee Shipyards logo embodies the brand's unique personality through mindful design targeting their core audience. The hexagonal shape symbolizes strength and reliability while serving as a connecting center of universal coherence, linking heritage with the present through subtle nautical imagery.

Hexagons represent timeless structural stability—their regularity enables infinite repetition while linear symmetry allows perfect load distribution, emphasizing the company's strong, long-lasting, and trustworthy products.

The carefully selected color palette reinforces core values: red conveys passion, confidence, and intensity, while gray represents efficiency, stability, timelessness, and objectivity. Together, these design elements create a cohesive brand identity that communicates Cheoy Lee Shipyards' commitment to excellence and maritime heritage.

Branding

CL Yachts

CL Yachts
Cheoy Lee Shipyards

Cheoy Lee Shipyards
Meem

Meem
Plugg

Plugg

Home Interiors

M/Y Pegasus 88m

M/Y Pegasus 88m
M/Y CLX99 31m

M/Y CLX99 31m
M/Y CLX96 30m

M/Y CLX96 30m
M/Y CLB80 24m

M/Y CLB80 24m
M/Y CLB88 27m

M/Y CLB88 27m

Lighting Designs

Havana

Havana
Tivu, Foscarini

Tivu, Foscarini
Alef, LG Electronics

Alef, LG Electronics
Cloud, Foscarini

Cloud, Foscarini

Yacht Interiors

Pegasus 88m

Pegasus 88m
CLX99

CLX99
CLX96

CLX96
CLB80

CLB80
CLB88

CLB88

Experience Design

Heli-X

Heli-X

Product Designs

Main Deck, Outdoor Collection

Main Deck, Outdoor Collection
Labirinto

Labirinto
Spin

Spin
Spectre

Spectre
Meem

Meem
GoBe

GoBe
Irony Scuba 200

Irony Scuba 200
Plugg

Plugg
Motorola V70

Motorola V70
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