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A New Era Of Design

Begins Here

In 1996, Della was founded by Jimmy Mistry, an award-winning iconic designer and renowned interior artist who set the stage to change the luxury design landscape forever.

Our Founder’s deep-rooted belief in collaborative creation and understanding the build behind it is a driving force that has empowered Della to fuse art, luxury, design and emotion to craft pieces that embody cutting-edge global design while retaining the timeless essence of craftsmanship.

“Della is not just a conglomerate; we are a Design Powerhouse, with courage, dedication, and demand for perfection.”

Jimmy Mistry
Founder, Della Group.

At Della, we embody the power of iconic design by not just conceptualising our products, but manufacturing each piece in our in-house and outsourced factories. We take pride in the uniqueness and aspirational value of everything we create. Our collection spans from a pin to a piano consisting of 5000+ global products across 18 business lines, surpassing global standards.

Craft

Iconic Products

Manufacture a pin to piano collection of 5,000+ pieces across 18 SBUs in our in-house and outsourced facilities.

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Create

Iconic Projects

Collaborate with the finest architects to design and build iconic projects that invoke a sense of awe & inspiration.

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INSTITUTIONALIZING DESIGN

Della Luxury Products, is a disruptor, creating India's 1st D2C (Direct-to-Consumer) Luxury Interior brand, designing, and manufacturing more than 5000+ Luxury Interior Products. In the world of luxury interiors, Della Luxury Products sets out on a transformative quest to redefine how you perceive luxury. With our unique design philosophy and trailblazing D2C (Direct-to-Consumer) model, we are pioneering a new era of accessibility and innovation in the market for luxury interior supplies.

The Direct To Consumer Approach

A transformative quest to democratize luxury

Della Luxury Products revolutionizes the traditional sales channels by embracing a direct-to-consumer model, allowing us to connect directly with our customers and offer unparalleled value. Our D2C approach eliminates the need for intermediaries, thus making luxury more acessible. Through this disruption, our brand seeks to democratize luxury and cater to the evolving needs of the younger generation.

We take pride in being the first company in India in the luxury interior supplies sector to adopt the D2C model. Through our pin-to-piano concept, we encompass 18 business units, each specializing in a specific domain, within the larger conglomerate of Della Luxury Products. This unique approach allows us to offer luxury solutions, bringing our clients' dream spaces to life.

Our pin to piano collection encompasses 5000+ products across 18 business units that are available at display on our website.

THE EXPANSE OF DELLA

Design Leader
We are Designed to
be Different.

For three decades, Della has evolved from being a design thinker to a master innovator. We have fostered an environment for artistic innovation by conceptualising pieces that are made to cut the clutter. Our global presence in New York, China and Dubai allows us to catch design trends early, our expansive infrastructure further allows us to infuse it in our luxury products and concepts with an unmatched quality and agility, retaining us at the helm of innovation.

Bringing transparency and accessibility for the first time in the country, we take pride in being India's 1st D2C (Direct-to-Consumer) Luxury Interior brand. The founder’s belief in democratising luxury, allows our clients to access our expansive products & services at every touch point imaginable.

“Mastering and Understanding the Build Behind Any Design is integral and that one cannot exist without the other”

Standing true to his beliefs, each product in our pin to piano collection is designed and manufactured in our in-house and outsourced factories that brings Della’s vision to life.

Luxury Manufacturing
We Materialise
Iconic Concepts.

Bringing a vision to life demands impeccable execution. Which is why we control our entire infrastructure from conception to completion.

Spread across 80,000 sq ft with state of the art machinery in our in-house and outsourced factories, our team of experts oversee every step of creation, ensuring the utmost quality standards for each raw material and product.

Our interdisciplinary team consists of 350 experts, spanning from designers, engineers, carpenters, welders, technology specialists, and artists that take immense pride in creating exquisite luxury interior concepts.

However, our founder’s vision extends beyond being just the creator of iconic products. We are on a groundbreaking path towards creating a responsible brand.

“We are not just disrupting for the sake of change. Our disruption has a purpose -to make luxury accessible, to celebrate diversity, and to connect with customers on a personal level. Over my 25+ years in the design industry, I've witnessed the challenges that consumers face when navigating the complex purchasing process for luxury interior products. The lack of transparency, inflated prices and limited options have been persistent issues. But today, we embark on a journey to revolutionise this landscape."
Sustainability & ESG
We Believe in
Purposeful Creation.

Our platform sets the stage for global innovation and inspiration in the luxury interior industry. With our staunch commitment to drive transformation, Della is devoted to safeguarding our natural resources by sustainable practices within the organisation.

For several years, our founder Jimmy Mistry, has been an advocate of ESG principles. Under his stewardship, he has created a Global ESG Community comprising 70+ members worldwide to champion this cause.

While we are a global conglomerate, we strive to be conscious and create opportunities for local communities, imprinting a positive impact at every touch point. Our ethos is simple, we design products and create projects that empower the lives of as many people as possible.

"Success can be only measured by the number of Human Lives one has touched Positively".

THE EXPANSE OF DELLA

Della Campus

Redefining The
Luxury Retail Experience, Forever

Our brand’s essence extends beyond the showroom. Spanning 50 acres, Della Campus is an embodiment of our commitment to excellence. The warmth of our signature hospitality welcomes you to witness our expansive design infrastructure with the Della Gallery at the heart of it all. The 50,000 sq ft houses our pin to piano collection of 5000+ products across 18 SBUs is made for you not just to experience our creations, but to live with them.

ABOUT JIMMY MISTRY

Iconic Designer, Hotelier, Adventurer, Community Builder and Real Estate developer,
Jimmy Mistry is a renowned master designer and interior artist who conceives interior designs and creates ultra-luxury and iconic lifestyle projects across homes, offices, and hotels.

Della Luxury Products, is a disruptor, creating India’s 1st D2C (Direct to Consumer) Luxury Interior brand, designing, and manufacturing more than 5000 Luxury Interior Products. He firmly believes in ‘Atmanirbhar Bharat’ and that India is now at the forefront of building a truly iconic Global Luxury Interior Brand.

Jimmy’s exacting attitude towards design is mirrored in his deep-rooted belief in craftsmanship. He firmly believes that mastering and understanding the build behind any design is integral and that one cannot exist without the other. His ability to transform the mundane and the ordinary into the extraordinary makes him a force to reckon with and one of the most unique voices in design today.

He has been recognized as “One of the 50 Most Impactful Green Leaders 2017”, was bestowed with the “National Best Employer Brand 2018” and “Excellence in Architecture and Design 2019.”

Jimmy’s visionary approach to Experiential Hospitality has redefined luxury experiences, as evident in the recent “Trip Advisor’s Best of Best 2023 Award,” an honour given to 1% Of the World’s Hotels & The Only One to receive In India. This prestigious honour, bestowed upon his “Military Themed Resort” DATA by Della Resorts, is a testament to his exceptional achievements. His remarkable ability to conceptualize and execute unique themes, showcased in Della Resorts, Adventure Park, and Della Villas, has set a benchmark for the Hospitality and Real Estate industry.

Beyond design, Jimmy’s entrepreneurial spirit shines. He has been credited by Forbes New York in 2022 as being the Founder and Innovator Of The World’s First Business Platform, Della Leaders Club (DLC), fostering a Global Community Of Entrepreneurs headquartered in New York with chapters present in 7 countries & 17 cities worldwide.

As a first-generation serial entrepreneur, he commenced his journey at the age of 19, culminating in the establishment of 6 thriving businesses with a career spanning 3 decades. From Della Resorts to Della Adventure Park, Della Villas to Della D.A.T.A., and Della Luxury Products to the ground-breaking Della Leaders Club (DLC); employing more than 2500 employees, his leadership exemplifies innovation and success.

As a Social Entrepreneur, he founded an NGO Parsee Resource Group (PRG) 15 years ago, also served as an elected trustee on the board of Bombay Parsee Panchayat (BPP), the oldest registered trust in India. He has set up Della Foundation, adopted Z.P school in Lonavala, impacting over 220 underprivileged children’s lives. He is also a strong animal welfare advocate and an ardent dog lover. At Della Adventure, he has created a centre to adopt rescues that relentlessly work towards bringing dogs closer to humans.

In 2014, another accolade to Jimmy’s leadership and business acumen came by when prestigious New York (NYU Stern School of Business) Final Year MBA students conducted a case study on how Della Resorts impacts local communities in Lonavala.

Awards & Accolades

LETTER FROM THE FOUNDER

"We are not just disrupting for the sake of change. Our disruption has a purpose -to make luxury accessible, to celebrate diversity, and to connect with customers on a personal level. Over my 25+ years in the design industry, l've witnessed the challenges that consumers face when navigating the complex purchasing process for luxury interior products. The lack of transparency, inflated prices and limited options have been persistent issues. But today, we embark on a journey to revolutionize this landscape."

Jimmy Mistry
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