BRANDING CL Yachts

CL Yachts emerges from a bold desire to reimagine luxury performance yachting for a new generation while honoring rich heritage. The simple, authentic identity signals a clean break appealing to contemporary yacht owners.
The coordinated visual identity centers on an integrated logomark where the positive "C" shape incorporates "L" through negative space, seamlessly interwoven to reflect holistic brand philosophy. Elegant, balanced, and enduring, it projects uncompromising innovation and timeless values.
The distinctive orange color stands apart in yachting—young, energetic, and rarely seen among luxury brands. Orange embodies life's enthusiasm, relating to exploration while inspiring confidence, competition, and independence, freeing spirits from limitations.