BRANDING CL Yachts

Clean Break Design Honors Heritage While Embracing Innovation for a Unique Contemporary Identity

Designed By:
Jozeph Forakis

Category:

Branding

Year:

2019

CL Yachts emerges from a bold desire to reimagine luxury performance yachting for a new generation while honoring rich heritage. The simple, authentic identity signals a clean break appealing to contemporary yacht owners.
The coordinated visual identity centers on an integrated logomark where the positive "C" shape incorporates "L" through negative space, seamlessly interwoven to reflect holistic brand philosophy. Elegant, balanced, and enduring, it projects uncompromising innovation and timeless values.
The distinctive orange color stands apart in yachting—young, energetic, and rarely seen among luxury brands. Orange embodies life's enthusiasm, relating to exploration while inspiring confidence, competition, and independence, freeing spirits from limitations.

Branding

CL Yachts

CL Yachts
Cheoy Lee Shipyards

Cheoy Lee Shipyards
Meem

Meem
Plugg

Plugg

Home Interiors

M/Y Pegasus 88m

M/Y Pegasus 88m
M/Y CLX99 31m

M/Y CLX99 31m
M/Y CLX96 30m

M/Y CLX96 30m
M/Y CLB80 24m

M/Y CLB80 24m
M/Y CLB88 27m

M/Y CLB88 27m

Lighting Designs

Havana

Havana
Tivu, Foscarini

Tivu, Foscarini
Alef, LG Electronics

Alef, LG Electronics
Cloud, Foscarini

Cloud, Foscarini

Yacht Interiors

Pegasus 88m

Pegasus 88m
CLX99

CLX99
CLX96

CLX96
CLB80

CLB80
CLB88

CLB88

Experience Design

Heli-X

Heli-X

Product Designs

Main Deck, Outdoor Collection

Main Deck, Outdoor Collection
Labirinto

Labirinto
Spin

Spin
Spectre

Spectre
Meem

Meem
GoBe

GoBe
Irony Scuba 200

Irony Scuba 200
Plugg

Plugg
Motorola V70

Motorola V70
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