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HOTEL INTERIORS Aloft Hotels

A Bold Fusion of Art, Music, and Modern Hotel Design for the Self-Expressive Traveler

Designed By:
Danny Forster

Location:

Multiple Locations

Category:

Hotel Interiors

Year:

2018

DF&A crafted a contemporary identity for Aloft that resonates with its self-expressive guests by integrating music, art, and social media into the entire hotel experience.

From the moment guests enter, their image is captured and abstracted, then projected onto a dynamic LED screen above the gathering area known as PLAY. The seating mirrors this geometric design, creating a cohesive blend of analog and digital experiences.Breakfast is ordered via touch-screen kiosks, with the food and beverage area designed to emphasise freshness through easily refreshed materials and temporary "pop-up" setups. Meals are served in individualised pots, adorned with pop art-inspired graphics and handmade details.

Guestrooms embody the essence of a spacious loft, featuring open, airy layouts with distinct zones. Light, neutral tones complement a vibrant mix of textures, styles, and colours, creating an environment that inspires joy and discovery—much like a curated mixtape or a stylish outfit.

Hotel Interiors

Aloft Hotels

Aloft Hotels
Hudson Yards Autograph

Hudson Yards Autograph
Downtown Brooklyn Hotel

Downtown Brooklyn Hotel
San Francisco Tower

San Francisco Tower
Mitek Hotel Module

Mitek Hotel Module
Nomad Modular Hotel

Nomad Modular Hotel

Home Interiors

Taylor Swift’s Apartment

Taylor Swift’s Apartment
The Highline Rooftop

The Highline Rooftop
Central Park West Duplex

Central Park West Duplex
Central Park Tower II

Central Park Tower II
Central Park Tower I

Central Park Tower I
Chelsea Apartment

Chelsea Apartment
Union Square Loft

Union Square Loft

Office Interiors

Rithm Capital

Rithm Capital

Architectural Designs

World Trade Center 4.5

World Trade Center 4.5
Shinnecock Resort Development

Shinnecock Resort Development
Budapest Museum of Ethnography

Budapest Museum of Ethnography
Dallas Masterplan

Dallas Masterplan
Seychelles Museum

Seychelles Museum
Jericho Plaza Hotel

Jericho Plaza Hotel

Branding

KPMG

KPMG
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